ROLE CAMPAIGNS AND EVENTS LEAD
REPORTING TO Marketing and Communications Manager
BACKGROUND AND CONTEXT
The Mater Foundation (MF) is focused on raising funds to fulfil our
mission to harness our supporters? kindness and generosity and work
together with our partners to continuously transform and improve
patient care at The Mater Misericordiae University Hospital. We will
ensure that the Mater Hospital is at the forefront of research and
innovation and is a leader in healthcare in Ireland.
There has never been a more exciting time to join the Mater Foundation
as we have just completed a comprehensive strategic review. The
organisation now has a 5-year roadmap to harness our success and
implement this ambitious strategy for greater impact to support the
hospital in the best possible way, whether that?s through patient
support, vital research, medical equipment or redevelopment. Being
embedded in the hospital highlights our cause, and we see first-hand
the impact our work has.
This strategy has been fully endorsed by an extremely committed board
of directors who have fully supported the need for investment to drive
future growth.
ROLE PURPOSE/ SUMMARY
Reporting to the Marketing and Communications Manager, this role is a
key role within the fundraising function and will be responsible for
leading out on the organisation?s existing campaigns and events,
whilst developing and implementing new and innovative fundraising
campaigns and events in collaboration with the Marketing and
Communications Manager.
The successful candidate will also work closely with the National
Campaigns Executive, the Marketing and Communications Officer and the
wider fundraising and operations teams to ensure all campaign
messaging and marketing collateral is unified and on brand.
PRINCIPAL DUTIES AND RESPONSIBILITIES
THE CAMPAIGNS AND EVENTS LEAD WILL:
* Project Manage a calendar of existing campaigns and lead out on the
strategic development of new initiatives.
* Project manage and lead out on all existing Mater Foundation in
person events.
* Research, scope and develop new innovative campaigns and events
for inclusion in the fundraising calendar.
* Develop and monitor detailed campaign, event and project schedules
and work plans
* Determine and define project, event or campaign KPI?s and
objectives.
* Manage and track KPI?s and objectives and be willing to adapt
strategy if needed.
* Work closely with the Marketing and Communications Manager to
devise annual budgets and resources plans.
* Track campaign and event income and expenditure to ensure it
remains in line with budgets set.
* Provide campaign and event updates on a consistent basis to
Marketing and Communications Manager and SLT regarding strategy,
adjustments, and progress.
* Relationship management with all campaign and event third party
vendors and suppliers ? agencies, print and fulfilment houses etc
* Work with the National Campaigns Executive to ensure adequate
supplies of campaign materials; packs, t-shirts etc are sourced and
delivered in a timely fashion.
* Work closely with the Marketing and Communications Officer to
ensure all content and messaging is on brand and optimised to reach
campaign and event recruitment projections.
* Complete an in-depth post campaign analysis of all campaigns and
events in order to learn, grow and improve all systems, processes and
ROI.
* Liaise with National Campaigns Executive and Marketing and
Communications Officer to develop creative content that will engage,
recruit and retain supporters.
* Build meaningful relationships with current supporters, patients,
families and the Mater Foundation?s wider network of stakeholders in
order to report on impact.
* Ensure CRM is updated in line with best practice and all supporter
details are captured accurately and with adequate consents.
* Work closely with CRM Manager to develop supporter journeys and
content workflows for key campaign and event audiences.
* Work closely with the Donor Care and Operations Team to ensure
excellent supporter care is in place to achieve optimum supporter
retention.
* Keep fully abreast campaigns and event activities of other
charitable organisations to identify market gaps and new
opportunities.
QUALIFICATIONS AND EXPERIENCE
ESSENTIAL EXPERIENCE & QUALIFICATIONS:
* A recognised third level qualification in a relevant field.
* 3+ years track record of success in similar role within a
fundraising environment preferably.
ESSENTIAL SKILLS, KNOWLEDGE AND ABILITIES:
* Strong project management and planning skills.
* Outstanding written and oral communications skills, with an
ability to communicate to different target audiences.
* Good working knowledge of digital marketing and online campaign
marketing experience.
* Working knowledge of analytics and metrics and ability to leverage
insights.
* Familiarity with SEO best practices and their importance in
content creation.
* Good understanding of the charity sector and the codes of best
practice in fundraising and governance.
* Experience developing impactful content for marketing campaigns.
* Excellent analytical and commercial skills to identify and target
new opportunities.
* Strong IT skills including MS Office; CRM management (Raisers Edge
experience an advantage); website & social media management.
PERSON SPECIFICATION
* A confident personality, with a can-do attitude.
* Self-motivated, approachable, innovative, and enthusiastic.
* Strong relationship management and interpersonal skills and the
ability to work well within a team.
* Must be a self-starter with high levels of drive and resilience.
* Must have a flexible approach and a commitment to solution-based
working.
* Excellent networking skills.
* Demonstrates a commitment to continuous improvement.
* Flexible approach to working ? on occasion there may be a need
to work outside of your core hours.
* Excited to work in a fast-paced creative environment with a
commitment to the work of the Mater Foundation.
TERMS
SALARY: COMMENSURATE WITH EXPERIENCE
* Full-time - **Apply on the website** hours per week
* Hybrid Working Policy (remote working as agreed with line manager)
* **Apply on the website** days annual leave & 2 gifted days at
Christmas & public holidays
* Pension entitlement
* Access to Employee Assistance Programme
* Bike to work scheme
* Training and Development opportunities
TO APPLY
Please send a cover letter (maximum one page) outlining how your
experience fits the role and an up-to-date CV to **Apply on the
website** Please insert CAMPAIGNS AND EVENTS LEAD in the subject line.
Only those selected for interview will be contacted.
CLOSING DATE: FRIDAY **APPLY ON THE WEBSITE**TH FEBRUARY **APPLY ON
THE WEBSITE**
We need : English (Good)
Type: Permanent
Payment:
Category: Others
